Mobile computing is not only a challenge for consumer brands. B2B buyer behavior is changing thanks to the proliferation of smart phones and tablets, which means B2B marketers have a lot more to think about.
If you have any doubts about the trend, consider this data from the Cisco® Visual Networking Index:

Global mobile data traffic grew 2…

Unless you’re an SEO expert, it’s no surprise if you’re mystified by the inner-workings of Google search. How on Earth does Google decide how to rank the pages on your website? If this question has ever crossed your mind, keep reading. This post should simplify things for you.
Yesterday, Google’s head of web spam, Matt Cutts, published a video on the GoogleWebmasterHelp YouTube channel called “How does Google search work?” In the video, Cutts addresses the following question he received in the Google Webmaster Help Forum:
Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc…

Every marketer must “bring something to the table.” Each marketing position requires certain competencies that do not always show up on a r�sum�. Most often, these mental capacities can be key determinants for success. Marketers must be able to integrate themselves into a team to achieve success…

Companies are starting to dip their toes into Pinterest, a fast-rising social network that focuses on sharing content. Some email marketers are already figuring out what works when promoting their company’s Pinterest pages, and what doesn’t.

This article describes how a marketing team evolved the promotion of its Pinterest presence in its email newsletter and increased response for three consecutive sends…

by Seth Resler We love putting you up close and personal with the top minds in B2B marketing.  So on Wednesday, April 25th, the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing…

by Maria Pergolino Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people)…

As a marketer, you’re likely familiar with a CRM system; if not, no worries, you’re about to learn all about it! The frustrating thing about many CRMs is that they come with a range of functionality — from basic to robust — and all too often, businesses find themselves equipped with more than they need (or frankly, can handle)…

Tuesday’s Tips & Tactics – Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales…

Have you been watching NBC’s Fashion Star? And are you as obsessed as I am, or is the marketer in me showing bias?
It could be Paul Roetzer’s (@paulroetzer) Marketing Agency Blueprint in the back of my mind, but change catalysts (change velocity, selective consumption, and success factors) have an effect on the way we watch television, and the way we choose products…

I don’t know what grade school teachers have their students download to their iPads these days, but I suspect that many of the Classics are missing. When I was a kid, we reached back to days gone by to learn from the greats, such as Oscar Wilde. Wilde wrote The Importance of Being Earnest, back in the late 1800s, and his play is still performed on stages today…